SEA for hotels, gastronomy & travel businesses
Over
8 billions
search queries per day on Google.
Do you really want to miss the potential for brand awareness and conversions?
Search engines, especially Google, dominate together with social media websites the lists of the most visited websites. They are satisfying a never-ending thirst for inspiration. Yet users want to find information quickly and don’t scroll a lot further.
From the first stages of inspirational trip planning to last-minute booking – Google is located at almost every step of the travel planning flight. Convert those users to be your guests. Make your website profitable with SEA campaigns. Get the immediate extra boost of traffic and ROAS.
Search Engine Advertising grants you full control of the costs and maximizes your direct bookings.
You reduce commission getting ahead of OTAs and competition with brand campaigns. Whereas generic campaigns catch your potential guests at the earlier inspiration and decision stages of their customer journey.
Paired with Search Engine Optimisation (SEO) you take advantage of synergy effects on top.
Strong targeting. Scalable. Highly budget- & ROI-oriented.
SEA Marketing services
Brand campaigns
SEA brand campaigns increase your direct bookings and therefore reduce OTA commission costs. Ranking high with your hotel’s brand Google Ad secures you a spot on the most visible parts of the search results page.
- SEA strategy
- SEA campaign creation
- Segmentation & targeting
- Regular optimisation
- Reporting
- Monthly meeting (1 hour)
Generic campaigns
Generic campaigns increase your brand awareness and website traffic that may convert later. Potential guests are captured in the early stages of the customer journey.
- Definition of the thematic for your campaign
- Keyword research & strategy
- Segmentation & targeting
- Regular optimisation
- Reporting
- Monthly meeting (1 hour)
The power of SEA for hotels and restaurants? Potential guests are already searching either for your brand (brand campaign) or for your product/destination (generic campaigns). Thus, you create a pull-effect and get a more targeted audience that is more likely to book. Besides being able to fully control the costs of your Google Ads campaigns, your investment is generally rewarded with great ROIs.
Feel free to combine a brand campaign with as many generic campaigns as needed.
Tell us about your ideal guest, brand and goals. We would love to advise you on the perfect campaign mix and optimise your Google advertising.
