Digital Marketing Strategy & Analytics

Fuelled by data. The digital galaxy never stops turning. One thing that never changes in all this? You can fix as many SEO painpoints, set up as many campaigns, post as many video content as you please but without a solid strategy and data behind your potential turns into stardust.

There is a crew of different kinds of data. With a correctly set-up measurement strategy and tools, you gain meaningful insights. Understanding your data helps to redefine your digital marketing strategy for the best takeoff of your marketing action.

Analytics not only establishes an understanding for possible shifts in traffic as well as it’s reasons but allows a comparison of your own marketing efforts in a timely manner in addition to industry benchmarks.

In addition, you get to identify better the preferences and needs of your potential guests all along their customer journey, from inspirational search, to booking and post-stay.

Most human decisions are made emotion driven, not rationally. Even more so in the hospitality and travel industry. Data visualizes the inspiration and decision making process. This expertise in turn leads to conversion rate optimisations (CRO) and user experience (UX) improvements. Boost your revenue keeping psychological marketing principles in mind. Using this knowledge leads to further opportunities in your website optimisation and digital marketing strategy.

Every successful creative campaign is backed up with data. We’re the interface between you and your data. Together we achieve your growth goals, create competitive advantage and maximize your potential.